Franchise opportunities · Victoria

Run a cellulose insulation franchise in Victoria.

Victoria is opening, and it's a standout opportunity, because the Victorian Energy Upgrades rebate is about to pour demand into ceiling insulation. The catch is that the subsidised work has to be done by a Certified Insulation Installer. We show you the pathway to getting certified: the qualification is yours to earn and hold, you win each rebate job with the customer yourself, and the government scheme pays you direct, so once you're certified you're inside the rebate market.

Why Victoria

What makes Victoria a strong insulation market.

A cold-winter market

Melbourne and regional Victoria have genuinely cold winters, so ceiling insulation is a heating-season essential, not a nice-to-have.

The VEU rebate is a demand engine

The Victorian Energy Upgrades program discounts ceiling insulation by up to $1,482 for eligible homes, and from October 2026 it opens to all eligible households, driving a wave of retrofit demand.

Certification is your moat

From 2026, VEU-subsidised ceiling insulation must be done by a Certified Insulation Installer, a qualification held by the installer, not the company. We show you the pathway to getting certified; once you hold it, you can take on the rebate work uncertified installers can't.

Factory-direct, shipped south

We manufacture the cellulose in Tiaro and supply it: in Victoria you're the manufacturer's partner, not a reseller.

Licensing

Insulation licensing in Victoria: what's actually changing

Good news first: general insulation installation in Victoria isn't licensed, so there's no compulsory registration just to install insulation.

But the money is in the rebate work, and that's changing. From 14 April 2026 (public and community housing) and 1 October 2026 (all eligible homes), any installer doing VEU-subsidised ceiling insulation must be a Certified Insulation Installer, verified by the Energy Efficiency Council, and the business must be ESC-accredited under the Victorian Energy Upgrades program.

That's exactly where the franchise helps: we show you the pathway to getting Certified Insulation Installer–qualified and ESC-accredited, so you can do the subsidised work, while uncertified installers are shut out of the biggest part of the market. The certification and accreditation are yours to obtain and hold; you win each VEU job with your own customer and are paid directly by the scheme. Everything is installed to AS/NZS 4859.1, with the pre-installation electrical safety check the program requires.

Government support

The Victorian Energy Upgrades rebate, and how to talk about it

Under the Victorian Energy Upgrades (VEU) program, eligible Victorian homeowners can get a discount of up to $1,482 on ceiling insulation, with energy-bill savings estimated around $400 a year. Eligibility opens to all eligible homes from 1 October 2026 (uninsulated or under-insulated ceilings, subject to an income cap and other criteria; homes built or substantially renovated in the last five years are excluded).

Once you're ESC-accredited in your own right, you can offer that discount to your customers, promoted carefully and honestly: it's a government-discounted, ESC-accredited offer, never “government-funded” or “we work for the government”; savings are always “estimated” and “subject to eligibility”; and the VEU Code of Conduct rules out doorknocking and cold-call telemarketing. You win each job with the customer and the scheme pays you direct. We hand you the compliant playbook.

(The separate federal social-housing energy program is limited to social housing only, not a general-consumer grant, so we never market it as one.)

Which territory covers your area?

Enter your postcode and we’ll tell you the territory and whether it’s open.

Victoria territories.

Our drawn Victoria territory so far, and the franchise is open right across Victoria. Don't see your area? Register your interest and we'll look at opening it.

Territory	Main suburbs & postcodes	Households	Status
Victoria	Melbourne + regional Victoria3000–3999	≈2.7M (Greater Melbourne)	Coming soon

See the full territory map

Available nowComing soonAssignedTap a dot for the territory’s status and links.

Build your own insulation business in Victoria.

Register your interest, and we’ll confirm what’s available near you, send the info pack, and set up a visit to the Tiaro factory.

Comfort Zone franchise partners have a reasonable opportunity to recover their investment and make an ongoing profit over the term of the franchise, but a reasonable opportunity is not a guarantee of profit or success, and it doesn't remove the normal risks of running a business. Your results depend on things you control (your effort, winning customers, quality of work, how you run the business) and things you don't (local demand, the economy, competition). Not all franchisees succeed. The real numbers for a territory are set out properly in the disclosure document.